Getting consumers to make a buying decision, especially with B2B email marketing, is no walk in the park. But when done right, you can generate a ton of business with the power of email. At My Digital Elixir, we are our own best case study. As a growing B2B agency, we recognize the need to communicate with our current and prospective clients on a consistent basis. We use B2B email marketing strategy as a way of doing this. We share all of our content—blog posts, ebooks, white papers, etc.—using an email platform designed around our marketing initiatives and goals. And thus far, our B2B email marketing strategies have helped us land and retain some major clients on the national, and even international stage. If you haven’t figured it out by now, a B2B email marketing strategy is something your company should not only want, it is something your company needs.Think of your B2B email marketing strategy as a way of lending a helping hand to your sales department. While the company sales men and women are out attempting to churn up business, you’re back at mission control monitoring the email marketing campaign watching potential leads pour in.